Geng & Partner Consulting – Your Bridge Between China and Europe

Our Expertise

We specialize in helping companies enter, grow, and succeed across the Chinese and European markets through tailored advisory services, on-the-ground execution, and strong cross-border resource integration on both sides.

What We Do for European Companies

End-to-End Capabilities in China Market Entry

We support European companies in successfully entering and expanding within the Chinese market. From evaluating market potential and navigating regulations to building local partnerships and managing on-the-ground operations — we guide you through every step of your journey in China.

Regulatory,
Product Compliance & Execution

We guide you through Chinese regulations and product adaptation, ensuring compliance, sourcing, and quality control for smooth market entry.

Market Insights &
Brand Localization

We deliver data-driven insights and localized brand strategies to help you connect with Chinese consumers while staying true to your global identity.

Product Strategy &
Design for Global Markets

We help develop product strategies aligned with Chinese market needs and global standards, leveraging local design and manufacturing for cost-effective, innovation-driven solutions.

Local Partner Identification & Negotiation

We connect you with trusted and reliable Chinese distributors, manufacturers, or strategic partners, and support you in navigating negotiations to ensure aligned interests and long-term value creation.

Go-to-Market Strategy, Distribution Setup & Operational Support

We design tailored market entry strategies, identify online and offline sales channels, and provide operational support through our local networks — helping you launch efficiently and scale sustainably.

Why Choose Us

Bicultural Expertise

A deep understanding of both Chinese and European business cultures allows us to bridge gaps and enable effective cross-border communication and collaboration.

Local Presence

With teams on the ground in both regions, we provide real-time execution, local insights and seamless project coordination.

Strategic and Hands-On

We go beyond giving advice — we roll up our sleeves to implement, adapt, and deliver measurable results.

Proven Track Record

Trusted by both private and state-owned enterprises since 2009, we bring a history of successful cross-border collaboration and execution.

Ongoing Projects

Official Representative – China

China Operation

Official Representative – Europe

Official Representative – Europe

China Operation

China Operation

China Operation

Official Brand Ambassador –
China

Our Focus Areas

We operate at the intersection of innovation and international business.
Our expertise spans a range of forward-looking and high-impact industries, including:

Smart Transportation

We connect leading European engineering and industrial design firms with China’s advanced rail manufacturing sector. By facilitating cross-border innovation and collaboration, we help enhance the competitiveness, design excellence, and technological sophistication of China’s smart mobility solutions.

Renewable Energy

We introduce advanced biogas production technologies from Germany to China, driving sustainable energy development and enabling local partners to realize both environmental and economic benefits from renewable energy solutions.

High-End Consumer Markets

We identify and recommend premium consumer products — including cosmetics, skincare, and personal care items — for the Chinese market. Backed by deep local insight, we ensure cultural relevance, regulatory compliance, and strong brand-market alignment.

Pet Care & Lifestyle

We support pet industry brands in expanding across China and Europe — covering categories such as premium nutritional supplements, lifestyle accessories, and wellness products. We help Chinese brands enter the European market by providing regulatory guidance, trend insights, and partner matchmaking. At the same time, we assist European brands in navigating China’s rapidly growing and increasingly premium-driven pet market.

Product Design

We bring advanced industrial and product design services from Europe to Chinese brands, enabling them to elevate their product offerings, align with global trends, and enhance brand differentiation through design-led innovation.

Digitalization Solutions

We introduce advanced digital technologies tailored to the fashion industry, covering key areas such as product development, supply chain collaboration, order management, and data traceability. These solutions enable intelligent workflows, enhanced transparency, and optimized operational efficiency across the value chain.

Cross-Disciplinary Integration

We redefine spatial experiences by integrating world-leading expertise across design, technology, and storytelling. Through cross-disciplinary collaboration, we push boundaries and empower brands to achieve innovation and value growth in exhibitions, immersive environments, and cultural spaces.

Who Trusts Us

We are the member of the Swiss-Chinese Chamber of Commerce (SCCC)

Highlights of Our Localization Capabilities

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Bicultural Team Structure (Switzerland & China)

Strategic planning is carried out at headquarters, while local execution is handled by our dedicated operations team in China.

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Expertise in Regulatory & Distribution Systems

In-depth knowledge of cross-border regulations, customs procedures, and product compliance in both European and Chinese markets.

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Consumer-Centric Communication

A deep understanding of both Eastern and Western languages, aesthetics, and consumer behavior — ensuring your brand message is effectively translated across cultures, both linguistically and emotionally.

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Long-Term Brand Support in China and Europe

We go beyond market entry, providing strategic and operational support to ensure your brand’s sustainable growth and lasting presence in both the Chinese and European markets.

Looking for localized guidance tailored to your brand?

Let’s Talk

The Original Intention Behind Founding the Company

Na Geng, Founder & CEO

Geng & Partner Consulting GmbH

At Geng & Partner, we’ve always believed that true innovation happens where cultures intersect — and where trust is built.

When I founded this company, my original intention was simple yet ambitious: to build a bridge — not just between China and Europe, but between ideas and execution, between vision and real-world results.

With dedicated teams on the ground in both regions and deep local expertise, we go beyond advice. We connect, translate, and deliver, turning complex international projects into sustainable outcomes.

Thank you for your continued trust. I look forward to building the future of cross-border growth — together.